The creators of Adidas and Puma were brothers
Adolf (left) and Rudolph (right) Dassler
With the Euro Cup in full swing this week, I figured that it was only right to focus on the world’s game this week. And while I could have written about this years uniforms, or the best dressed players, or even Cucinelli’s own soccer team, I thought that I should start with arguably the most important of all soccer related brands: Adidas. When I started reading about the brand I anticipated I would find a straightforward...
